The CMO Lab is a 6 module course and group coaching experience delivered “live” over 12 consecutive weeks.
Create a Marketing Plan As
Unique As Your Business
Ditch the one-size-fits-all marketing solutions and start
seeing the results you deserve!
Your business is one of a kind.
And your marketing plan should be, too. I'm here to tell you, you *CAN* successfully market your budding business by yourself, without a massive budget or hours spent scrolling. With The CMO Lab's proven 6-step marketing plan creation method, you'll ditch the "do what everyone else is doing" model and see real growth.
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You wish you could skip marketing all together.
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It's feast or famine when it comes to your current marketing work & client load.
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You're tired of seeing "solutions" that require HUGE budgets and ad spending.
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Your sales have hit a slump and you don't know how to break out of it.
If you said "YES!" You're in the right place.
The CMO Lab is a 12-week group coaching program that helps post-revenue founders who are DIY-ing their marketing create a plan and custom marketing system that gets them more customers and makes them more money.
Together with fellow founders, you’ll learn the timeless, sustainable marketing lessons that work specifically to generate your next 6-figures in revenue.
Seriously, we cover it all. Including how to:
01
Cut your marketing efforts in half by learning where to double down and what to ditch
02
Select effective marketing based on your unique goals and budget
03
Generate leads, sales and results without burning tons of cash or chasing marketing fads
04
Implement a marketing system that works long-term and helps you win every freakin' time
Create a 100% custom, execution-ready marketing plan when you unlock the resources in your private The CMO Lab member area.
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Founder tested & approved marketing plan template
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Pre-recorded video lessons to reiterate and reinforce coaching content
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Easy to follow templates & worksheets to keep you on track
PLUS
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Weekly live group calls with Lindsey Breitwieser
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Ongoing support in between calls to answer questions and validate your work
This program is not about watching endless hours of video content by yourself. It's a done-with-you group coaching program where you're guided through completing the work and supported each step of the way. Expand each section to see exactly what you'll learn. ⬇️
MODULE #1 - AUDIT YOUR EFFORTS
Get clear on where you're spending your time, the results your efforts are driving, and what you can stop doing when it comes to marketing.
MODULE #2 - REVENUE GOALS & OBJECTIVES
Set and validate your business goals. This is where you take your marketing from gut-driven to data driven.
MODULE #3 - REVENUE GENERATING MARKETING STRATEGIES
Uncover the missing link between your marketing efforts and your bottom line.
MODULE #4 - MARKETING TACTICS
Select the marketing that makes the most sense for your business and learn how to prioritize what to do now, next and later.
MODULE #5 - CONSUMER CENTRIC MARKETING
Nail your ideal customer profile and get clear on the value your provide so your marketing breaks through and converts browsers into buyers.
MODULE #6 - KPIS & TIMELINES
Put everything together in a strategic timeline and set your KPIs to track success.
So, if you're ready to identify the right marketing priorities, get the clarity needed to make progress on them, and have an expert provide feedback when you get stuck join the waitlist TODAY.
Join other founders (just like you) who are serious about marketing their business on their own terms and get access to bonuses that will help you bring your big business building goals to life faster!
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DOWNLOADABLE TEMPLATES
A library of templates and worksheets that are yours to use for life.
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PRIVATE PORTAL & GROUP CALLS
Access to a private portal, group coaching calls, and direct email access to Lindsey throughout the entire length of the program.
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VETTED RESOURCE LIST
A list of trusted vendors and service providers to save you time when looking for marketing help.
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COMPLETION GIFT
A special gift to celebrate your course completion and brand new marketing plan.
“Lindsey was able to help me pinpoint exactly why I’ve been having trouble getting clients even after I had already spent thousands of dollars on courses, including a $9,000 course that never gave me the clarity she could give me. Now I truly feel like I'm on the right path and that the right people will knock down my door because I have what they want.”
- Ali M.
“Lindsey's wealth of experience and breadth of knowledge in marketing strategy is clear from the first moment you speak to her. She helped me focus immediately on which of my marketing strategies were giving me the best results in terms of conversion, and from there we were able to tweak my marketing to be far more effective.”
- Amanda H.
“My time with The CMO Lab was terrific in every way. Not only did I get an exceptionally helpful road map to follow over the next 6-12 months, but I also gained clarity as to my target market and how to connect my marketing efforts to growth and revenue. I learned a tremendous amount, and I had a lot of fun, too."
- Lauren B.
Your business is too good to be held back by confusing marketing.
Choose The CMO Lab plan that’s right for you.
$3,497
one-time payment
Secure Encrypted Checkout
$1,797
two monthly installments
30 Day Money Back Guarantee
$1,229
three monthly installments
Major Credit Cards Accepted
And I’ve been working in marketing for over 15 years! I’ve created award-winning strategies for brands, with campaigns I’ve worked on being covered in the NYT 🤯. But my real obsession is teaching entrepreneurs what I know to be true, that marketing doesn’t have to be complicated to be effective!
I’ve led plans for global teams, coaches, hyper-local businesses, and luxury retailers, and I’ve used the same tried and true results-driving marketing system for all of them. With a focus on results, I’ve been able to help business owners increase sales, generate leads, and see bottom line boosting results while bootstrapping their business from the ground up.
Through it all, I’ve never lost sight of the fact that marketing is always about people first and this group course is no different. No marketing jargon, no slick snake-oily promises, just the facts from one person to another. Come along with me as I break down the 'how' of marketing into bite-sized lessons that'll make you feel like you’re learning from a friend.
Who The CMO Lab Is For
This course is perfect for you if you:
- Are an ambitious founder who isn't afraid to take action
- Have launched your business
- Refuse to accept the lack-luster marketing results you're getting
- Know there has to be a better way to market your business that doesn't take over your whole life
- Are done getting burned by marketing vendors and one-size-fits all solutions
Who The CMO Lab Is Not For
This course is not for you if you:
- Are dreaming up a business idea, but haven't launched yet
- Want a quick fix
- Are making over 7-figures
- Are not interested in growing and learning as a business owner
- Want a plan made for you
- Have a c-suite or executive leadership in your business
Transform your perspective on marketing from something that drains you to something that allows you to have more impact. The CMO Lab will teach you the marketing framework you can rely on indefinitely to navigate your business needs and use marketing to achieve your goals.
Here's how we're different than the others:
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Hands On Coaching By A Fractional CMO
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Timeless Course Material That Withstand Platform & Industry Trends
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Custom Templates & Worksheets That Have Been Used By 8-Figure Brands
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30 Day Money Back Guarantee
Have questions about The CMO Lab? Want to ensure it's right for you?
Here are answers to some of the most common.
How long does it take to complete The CMO Lab course?
How much time will I have to invest each week?
You can expect to spend between 1 and 2 hours per week on The CMO Lab course. Each week you'll join a 1-hour live call where we will discuss a course module and begin implementation. Outside of the one hour call you will have supplemental videos to reinforce the lessons and time to complete your workbook.
Will this work for my business?
Yes. If you need to make revenue, it's important that you know how to use marketing to do it! The CMO Lab teaches a timeless marketing framework that connects marketing efforts to how they grow your business. It has been used and proven across all types of business: products, services, B2B, DTC, e-commerce, solo businesses, and those with small marketing teams.
When are the live call times?
Thursdays, with both AM and PM options, so you can choose the one that works for your schedule. If you miss one, no problem. Recordings are posted inside the member portal each week.
I just launched, will this be too advanced for me?
We recommend you have been in business for at least 1 full year to ensure you have some sales and performance data to analyze.
I don't have a big marketing budget, can this help me?
Great! Marketing isn't about having the biggest budget, it's about efforts that move the needle for your specific business. The CMO Lab will clarify where you should be spending your time, how to prioritize and select the right vendors, and what to do if you're bootstrapping your marketing without burning tons of cash.
Have a question that I didn't answer? Just want to speak to a person?
Schedule a 30 minute discovery call.
The CMO Lab Course
30Day Money Back Guarantee
You'll rest easy knowing you're backed by a 30-day money-back guarantee. Buy it, show up, do the work and show us it didn't work for you and we'll buy it back. No gimmicks, no "cancelation fees." You have nothing to lose and only leads and sales to gain.
Most of the business owners I work with would rather not touch marketing at all if they didn't have to.
They try to DIY their way through business growth by attempting to replicate influencer marketing strategies or by buying cookie cutter templates. Only to feel deflated when they've sunken time and energy into something that doesn't produce results.
But what if someone could finally show you how to make sense of all the marketing options out there? How to focus on the results and pick the unique marketing mix that will work for YOU.
That’s the reality with The CMO Lab!
You don’t have to keep throwing spaghetti against the wall or chasing your tail trying to do what everyone else is doing. Enroll today for a proven curriculum and hands-on coaching and support.
I know you have a gift to share with the world and I’m going to ensure you know how to use marketing to do it.
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