The CMO Lab is a 6 module course and group coaching experience delivered live over 12 consecutive weeks.
Make Revenue On Repeat
Transform Your Marketing Into a Revenue-Generating Machine in 90 Days
It's Time To Turn Marketing Into Your Business's Growth Lever
It's time to flip everything you know about marketing on its head and turn your marketing dollars into measurable revenue. In The CMO Lab 90-day training, I'm showing you how to put your marketing into a revenue-focused framework and transform it from the most annoying part of your day into a game where it feels like you're winning!
Sound Familiar?
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Marketing feels more 'spray & pray' than something you're in control of
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It's feast or famine when it comes to your current marketing work & client load
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You feel like your marketing spend is dissapearing into the void
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Your sales have hit a slump and you don't know how to break out of it
If you said "YES!" You're in the right place.
Here's what I've learned after 15 years in marketing: there IS a secret. One that big agencies and Chief Marketing Officers know, but don't often share. That marketing isn't an awareness tool, it's a revenue tool.
The CMO Lab is a 12-week live training that walks you through a new kind of marketing system. One where everything connects to your bottom line. You'll go from disjointed efforts that makes you feel like you're never doing enough to a revenue-generating plan.
Seriously, we cover it all. Including how to:
01
Spot The Trends In Revenue & Learn How To Repeat Them
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Identify The Marketing Needle Movers That Matter
03
Create Messages That Move People To Action
04
Create A Clear Path To Buy From You, Over And Over Again
See What Others Are Saying
ReBrand Skincare
Lindsey's insights were things I couldn’t have seen on my own. The process she walked me through made so much sense and I feel equipped to be able to do this in the future, which is such a GIFT!
Aubri T.
The Tiny Tassel
Working with The CMO Lab marks a monumental point in our business! Wish we had help like this sooner, we're eight years into business & I'd highly recommend no matter what stage of business you're in.
Mimi S.
Brand & Market
I'm a lifelong learner, through and through, and I can say that I've never found anything else that walked me through what The CMO Lab walked me through.
Ali H.
The Gentle Creative
The CMO Lab helped me identify the most important aspects of marketing my brand. I am excited to maximize my efforts and grow my bottom line. Thank you Lindsey!
Rachel C.
Storylock Legal
My time with The CMO Lab was terrific in every way. Not only did I get an exceptionally helpful road map to follow, but I also gained clarity as to my target market and how to connect my marketing efforts to growth and revenue. I learned a tremendous amount, and I had a lot of fun, too.
Lauren B.
Go To Market
Lindsey's breadth of knowledge in marketing strategy is clear from the first moment you speak to her. She helped me focus immediately on which of my marketing strategies were giving me the best results in terms of revenue, and from there we were able to tweak my marketing to be far more effective.
Amanda H.
This Program Is Not About Watching Endless Hours of Video Content By Yourself
It's a 90-day group training where you're guided and supported each step of the way. Expand each section for a sneak peek of exactly what you'll learn in your weekly live calls and unlimited Voxer coaching. ⬇️
HOW TO FIGURE OUT WHICH MARKETING IS WORTH YOUR TIME
Audit what you're doing and get clear on where you're spending your time, the results your efforts are driving, and what you can stop doing today.
HOW TO SET GOOD FINANCIAL GOALS
Set and validate your business goals. This is where you take your marketing from fluffy to a bottom line growth lever.
HOW TO FOCUS ON BOTTOM LINE GROWTH
Uncover the missing link between your marketing efforts and your bottom line by using the Marketing to Money framework to connect efforts to the financial results they drive.
WHERE TO FOCUS YOUR TIME, BUDGET, AND TEAM
Select the marketing that makes the most sense for your business and learn how to prioritize what to do now, next and later.
HOW TO MAKE YOUR OFFER AN EASY 'YES'
Nail your ideal customer profile and get clear on the value your provide so your marketing breaks through and converts browsers into buyers.
HOW TO SET THE RIGHT BUDGET AND STAY ON TRACK
Put everything together in a strategic timeline and set your KPIs to track success.
So, if you're ready to use your marketing to generate consistent revenue and have an expert provide feedback when you get stuck, jump inside the lab.
An Investment With Unlimited Return
Your business is too good to be held back any longer by confusing marketing and inconsistent sales.
There's a reason the world's most successful companies take a completely different approach.
I'll show you the exact framework that the world's biggest brands use, and I've personally used to make over $100K in my first year, and I guarantee that once you see it you'll never look at marketing the same way again. Pick your plan below:
30 Day Money Back Guarantee
Major Credit Cards Accepted
Hi, I'm Lindsey.
And I’ve been working in marketing for over 15 years! I’ve created award-winning strategies for brands, with campaigns being covered in the NYT 🤯. But these days my real obsession is teaching entrepreneurs what I know to be true, that marketing doesn’t have to be complicated to be effective!
I’ve led plans for global teams, coaches, hyper-local businesses, and luxury retailers, and I’ve used the same tried and true revenue-driving marketing system for all of them. With a focus on $$, I’ve been able to help business owners increase sales, generate leads, and see bottom line boosting results while bootstrapping their business from the ground up.
Through it all, I’ve never lost sight of the fact that marketing is always about people first and this group course is no different. No marketing jargon, no slick snake-oily promises, just the facts from one person to another. Come along with me as I break down the 'how' of marketing into bite-sized lessons that'll make you feel like you’re learning from a friend.
Who The CMO Lab Is For
This training is perfect for you if you:
- Are an ambitious founder who isn't afraid to take action
- Have launched your business
- Refuse to accept the lack-luster marketing results you're getting
- Know there has to be a better way to market your business that doesn't take over your whole life
Who The CMO Lab Is Not For
This training is not for you if you:
- Are dreaming up a business idea, but haven't started yet
- Are making over 7-figures and need marketing team leadership
- Are not interested in growing and learning as a business owner
- Want to DIY your way through a little longer
The CMO Lab Is Different
✔️ Taught by an expert that has held the title of Fractional Chief Marketing Officer
✔️ Custom Templates & Worksheets That Have Been Used By 8-Figure Brands
✔️ 30-Day Money-Back Guarantee
Have questions? Want to ensure you're the right fit?
Here are answers to some of the most common questions.
How long does it take to complete The CMO Lab course?
How much time will I have to invest each week?
You can expect to spend between 1 and 2 hours per week on The CMO Lab course. Each week you'll join a 1-hour live call where we will discuss a course module and begin implementation. Outside of the one hour call you will have supplemental videos to reinforce the lessons and time to complete your workbook.
Will this work for my business?
Yes. If you need to make revenue, it's important that you know how to use marketing to do it! The CMO Lab teaches a timeless marketing framework that connects marketing efforts to how they grow your business. It has been used and proven across all types of business: products, services, B2B, DTC, e-commerce, solo businesses, and those with small marketing teams.
When are the live call times?
Thursdays, with both AM and PM options, so you can choose the one that works for your schedule. If you miss one, no problem. Recordings are posted inside the member portal each week.
I just launched, will this be too advanced for me?
We recommend you have been in business for at least 1 full year to ensure you have some sales and performance data to analyze.
I don't have a big marketing budget, can this help me?
Great marketing isn't about having the biggest budget, it's about efforts that move the needle for your specific business. The CMO Lab will clarify where you should be spending your time, how to prioritize and select the right vendors, and what to do if you're bootstrapping your marketing without burning tons of cash.
Have a question that I didn't answer? Just want to speak to a person?
Schedule a free, no commitment discovery call.
The CMO Lab
30 Day Money-Back Guarantee
You'll rest easy knowing you're backed by a 30-day money-back guarantee. Buy it, show up, do the work and show us it didn't work for you and we'll buy it back. No gimmicks, no "cancelation fees." You have nothing to lose and only a revenue driving system to gain.
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